/about Blackall, QLD Weather loading

A little about me.

I live in Blackall, Queensland, and have spent more than eight years working on websites, digital platforms and SEO. I’ve worked with people in education, publishing, agencies and small business, often remotely and across different time zones.

I like the practical work of making digital services clearer and easier to use. That can mean sorting content, improving accessibility, tracing an awkward technical issue or simply keeping a platform in good shape.

What interests me

I care about education, digital inclusion, mental health, wellbeing, regional communities and thoughtful uses of technology. I keep coming back to a simple question: can people find what they need and use it without unnecessary friction?

I’m most drawn to work in education, health and public-serving organisations. These are places where a well-run digital platform can make a real, everyday difference.

Selected experience

Digital Platform & SEO Specialist, Optimatic

I deliver and support WordPress, Shopify and static websites for Australian businesses, from setup and integrations through launch and ongoing care.

Web & UX Specialist, Oxford University Press

I coordinated a global employee development portal, administered WordPress and Squiz Matrix, and worked on search QA, analytics and website improvements.

Web Administrator, Optimise Learning

I managed an online tutoring website and learning environment for families across Europe, Asia and Oceania. I also developed a customised learning portal using PHP, JavaScript and Bootstrap.

SEO Strategist, This is LD

I led content and technical SEO campaigns for clients in London and New England, turning search and website performance findings into practical actions.

Get in touch.

Have something you’d like to talk through? Send me a note and I’ll get back to you.

Send a message

tomr.hand@gmail.com